The new ”update” by Google was first named ”The Farmer Update” by Danny Sullivan. A good name to illustrate what the update is supposed to deal with. But then Google came along and renamed it “The Panda Update”. Why? What are they trying to tell us?
Kategori: Organic SEO
Organic SEO (Search Engine Optimization) is the art of “naturally” rank you web pages in the “organic” (normal – not paid) results in web search engines such as Google, Yahoo and Bing
Googles core business is basically to copy content from our websites and exploit it commercially. In Search Engine Land today Google cry like little girls because they claim Bing is copying their search results. Grow up Google! If it’s ethical for you to copy information why is it unethical for others to do the same?
Google have just removed the PageRank data from Webmaster Tools. It makes sense to do that because the reported PageRank data doesn’t matter anyway. But they keep the public toolbar PageRank despite the fact that many more users see this. Confused?
Paying your SEO based on some sort of performance may sound like a dream scenario to you. But are you aware of the negative sides of CPA SEO? If not then read this post!
Many people think I hate Google because I often criticise them. I don’t. In fact I love Google. I love Google for all the good things they’ve done for the web, for their passion and originality and not the least; I love Google for all they money they have made me.
To most people ROI is an acronym for Return on Investment. According to Wikipedia ROI can also mean Region of Interest or Republic of Ireland. But I’d like to introduce a whole new meaning to ROI that I think is more relevant for search engine marketing: Return on Ignorance.