I just finished the second version of my search reputation management tool for managing, monitor, benchmark and report on Search Reputation. I am very exited, to say the least! This tool makes my work on search reputation projects so much better and easier to manage.
To most people ROI is an acronym for Return on Investment. According to Wikipedia ROI can also mean Region of Interest or Republic of Ireland. But I’d like to introduce a whole new meaning to ROI that I think is more relevant for search engine marketing: Return on Ignorance.