Search engine marketers have always had – and will always have, a need to extract and analyze search result data of various kinds. If there is an API we will use that. If not we will scrape. One way or another we will get that data. It would be better for all if there was [...]
To most people ROI is an acronym for Return on Investment. According to Wikipedia ROI can also mean Region of Interest or Republic of Ireland. But I’d like to introduce a whole new meaning to ROI that I think is more relevant for search engine marketing: Return on Ignorance.